Acquia CDP is an enterprise-level customer data platform (CDP). At the heart of Acquia CDP are the foundations and tools to create a unified customer profile. This profile can be used for reporting, dashboards and analytics purposes (within Acquia Analytics), or for the creation of granular segments. Although Acquia CDP is a component of the Acquia ecosystem, with a strong focus on website personalization, it can just as well be used for the personalization of other customer touchpoints such as social media and email. Finally, all data is synchronized with Acquia Campaign Studio, where it can be used for customer journey orchestration.

Acquia CDP was formerly known as AgilOne. After being acquired in 2019, it became part of the Acquia ecosystem.

Details

Company Acquia
Website https://www.acquia.com/products/marketing-cloud/customer-data-platform
Category Data Collection
Subcategory Customer Data Platform
Availability Proprietary
Earning Model SaaS
Ownership None
Stock None

Tags

CDP customer data platform dashboards machine learning model development reporting self-service
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