Adobe Analytics by Adobe

Adobe Analytics is a marketing analytics tool once known as Omniture. Although the product started out as an enterprise web analytics tool, it has evolved to an analytics platform that offers insight into the full customer journey and a 360-degree view of the customer. Adobe Analytics is strongly embedded in the Adobe ecosystem and natively integrates with Adobe's Target, Audience Manager and the Experience Cloud.

Within Adobe Analytics you can find:

  • A marketing dashboard & reporting tool
  • Multiple attribution models
  • Anomaly detection

 

Details

Company Adobe
Website https://www.adobe.io/apis/experiencecloud/analytics.html
Category Data Collection
Subcategory Event Tracking
Availability None
Earning Model None
Ownership None
Stock None

Tags

CDP self-service reporting event tracking marketing analytics anomaly detection dashboards web analytics digital analytics
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